Vodafone Idea Is Quietly Building a Full-Stack Digital Empire and It’s Starting to Look Serious
Telecom Talk
JUNE 26, 2025
No longer just a value-added service, this platform has evolved into a full scale OTT aggregator, bundling 18+ major OTT apps and access to 350+ TV channels. Vi Ads: The Telco-Turned-Adtech Player Vi has quietly launched Vi Ads , its own self-serve advertising platform built on telco-grade first-party data.
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