The Resilient Advertiser-Support Video Content Model
Telefrieden
OCTOBER 19, 2023
Changes in the rates for Netflix and other video content show a major nudge (make that push) toward a cheaper advertiser-supported option. Just now, Netflix has raised its ad-free plans to $11.99-22.99 monthly, but kept its newly offered ad-supported plan at $6.99. [link]. Apparently, the company can accrue higher revenues and profits by combining monthly subscriber payments with advertising revenues.
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