Maverick Capitulation: Why TMobile and Southwest Airlines Abandoned Their Core Values
Telefrieden
JULY 29, 2024
Once upon a time, TMobile prided itself as the “uncarrier” wireless company. After acquiring Sprint, it quickly abandoned a strong commitment to innovate and enhance its value proposition. See [link] [link] TMobile quickly realized that it did not have to spend sleepless afternoons competing with AT&T and Verizon. The market had become so concentrated that TMobile could increase their profit margin through what antitrust experts call conscious parallelism: a go along, get along, strategy tha
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